Findability is a core component of Video SEO. Findabilityįindability relates to how successfully your video appears at the top of search results on YouTube and as video results in Google itself. But don’t worry, we’ll walk you through it! 1. So generating the perfect YouTube title that ticks both boxes is a tricky balancing act. Words that are great for findability are not likely to be that good for clickability and vice versa. The two components needed for crafting the best YouTube video titles are: Findability and Clickability. “A catchy title can help you to hook viewers” In the words of YouTube themselves, here’s why the video title is so important: Vimeo video titles are slightly longer and support 128 characters in total but also truncate titles in search results to 65 characters. YouTube video titles support 100 characters (including spaces) but you should aim to fit your title within 70 characters since this is the maximum character length shown in YouTube’s search results. But coming up with video title ideas is difficult which is why we’ve created this YouTube Video Title Maker tool to help you brainstorm the best title ideas. Every successful YouTube Video starts with a good video title.